LEGAL / PRIVACY

How we use
your information.

Effective date: October 16, 2026

This Privacy Policy explains how WISEHOLDER (operated by SJ Lifestyle Health; “WISEHOLDER,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you visit our website or submit an inquiry or B2B application.

By using this website or submitting a form, you acknowledge the practices described in this Policy. If you do not agree, please do not submit personal information through our forms.

1. Who we are

WISEHOLDER is a brand of SJ Lifestyle Health, based in the Republic of Korea.

  • Address: Room 1029, Bupyeong J-Tower 3 Knowledge Industry Center, 337 Bupyeong-daero, Bupyeong-gu, Incheon, Republic of Korea
  • Telephone: +82 32 275 8200
  • English / overseas inquiries: kmlee@wiseholder.co.kr
  • Product inquiries: sjmd@wiseholder.co.kr

2. Information we collect

We collect information you choose to provide and limited technical data needed to operate the site.

A. Contact Us form

  • Name
  • Company / organization (optional)
  • Email address
  • Country / region (optional)
  • Subject and message
  • Your confirmation that we may use the information to respond to the inquiry

B. B2B Application form

  • Company name, website, country / region, and business type
  • Contact name, business email, phone (optional), and role / department (optional)
  • Selected product families, sizes, and expected quantities
  • Inquiry type, target market / channel, expected timing, and additional details
  • Your confirmation that we may use the information to review the application

C. Technical and usage data

  • IP address and approximate request metadata used for security, spam prevention, and site statistics
  • Browser / device information that may be included in standard server or analytics logs
  • Pages visited and referral information for aggregated traffic reporting
  • Session or security tokens (for example, CSRF tokens) needed to protect form submissions

We do not intentionally collect Social Security numbers, payment card numbers, or other highly sensitive financial account data through these forms.

3. How we use your information

We use personal information to:

  • Respond to product, support, and general inquiries
  • Review B2B / bulk-purchase applications and follow up with qualified business contacts
  • Route English-language and overseas requests to the appropriate team
  • Operate, secure, and improve the website (including fraud and abuse prevention)
  • Maintain internal records of communications and applications
  • Comply with applicable law and enforce our rights

We do not sell your personal information, and we do not use contact or B2B form data for unrelated advertising networks.

4. Legal bases and consent

Where you submit a Contact or B2B form, we process the information based on your request and the consent indicated by the privacy checkbox on that form, and as needed to pursue legitimate business interests such as responding to buyers, securing our systems, and improving our services. If you prefer not to provide certain optional fields, you may leave them blank; required fields are needed for us to respond.

5. How we share information

We may share personal information only as needed for the purposes above, including with:

  • Authorized WISEHOLDER / SJ Lifestyle Health personnel who handle inquiries and business development
  • Service providers that host, store, secure, or support our website and email systems, under confidentiality obligations
  • Professional advisors or authorities when required by law, legal process, or to protect rights, safety, and security
  • A successor entity in connection with a merger, acquisition, or similar corporate transaction, subject to appropriate safeguards

We do not share form submissions with unaffiliated marketers for their own independent marketing.

6. International transfers

WISEHOLDER is based in the Republic of Korea. If you access the site or submit a form from the United States or another country, your information may be transferred to, stored in, and processed in Korea or other locations where we or our service providers operate. Those jurisdictions may have privacy laws that differ from the laws of your home country. We take reasonable steps to protect information in connection with such transfers.

7. Retention

We retain inquiry and B2B application records for as long as reasonably necessary to respond to your request, maintain business records, resolve disputes, and meet legal or operational requirements. Technical logs used for security and statistics are kept for a limited period consistent with those purposes. When information is no longer needed, we delete it or de-identify it where practicable.

8. Security

We use administrative, technical, and organizational measures designed to protect personal information, including access controls, form security checks (such as CSRF protection and spam filters), and rate limiting. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Cookies and similar technologies

Our website may use cookies, session storage, or similar technologies that are necessary for security and basic site operation, and may collect limited usage data for visit statistics. These technologies help the site function and help us understand aggregate traffic. You can control cookies through your browser settings; disabling certain cookies may affect form or site functionality.

10. Your privacy rights (United States)

Depending on where you live, you may have rights regarding your personal information. Subject to applicable law, you may request to:

  • Access the personal information we hold about you
  • Correct inaccurate information
  • Delete information you previously submitted, where retention is not required
  • Limit or object to certain processing, where applicable

California residents: Under the California Consumer Privacy Act (CCPA), as amended by the CPRA, you may have the right to know, delete, and correct personal information, and to non-discrimination for exercising your rights. We do not “sell” or “share” personal information as those terms are commonly defined for cross-context behavioral advertising. To make a request, contact us using the details below. We may need to verify your identity before fulfilling a request.

U.S. residents may also contact us to update a prior inquiry or ask that we stop using an email address for further follow-up related to a completed request, except where we must retain records.

11. Children’s privacy

This website and our inquiry forms are intended for business and adult users. We do not knowingly collect personal information from children under 13 (or under 16 where a higher age applies). If you believe a child has submitted information to us, please contact us and we will take appropriate steps to delete it.

12. Third-party links and maps

Our site may include links to third-party services (for example, Google Maps). Those services are governed by their own privacy policies. We are not responsible for the privacy practices of third parties.

13. Changes to this Policy

We may update this Privacy Policy from time to time. The “Effective date” at the top of this page will be revised when material changes are made. Continued use of the website or submission of a form after an update constitutes acknowledgment of the revised Policy where permitted by law.

14. Contact us about privacy

For privacy questions, access or deletion requests, or concerns about how we handle personal information, please contact:

We will review privacy-related requests and respond within a reasonable period consistent with applicable law.